7 Great Copywriting Examples and AI Writing Tips That Work

Ever notice how certain words pull you in and make you want to learn more? That's the magic of great copywriting. When your words connect with readers, they stop, engage, and eventually become loyal customers who trust what you have to say.

Creating that kind of magnetic copy isn't always easy, even when you know your stuff inside and out. Sometimes the words flow, and sometimes they just.. don't.

Here's where a little AI assistance can work wonders! In this guide, we're sharing seven examples of copywriting inspired by real-world formats that actually get results. Plus, we'll show you how our favorite tools, the AI Writer for sparking ideas, the AI Humanizer for adding that personal touch, and our AI Detector for quality checks, can help bring your writing to life without losing your unique voice.

High-Impact Copywriting Examples Across Formats

From eye-catching emails to compelling blog intros, there are so many ways to connect with your audience through words. Every time you sit down to write, there’s a golden opportunity to catch the attention of someone who's looking for what you offer.

Let's walk through what makes copy shine across different channels, with examples of good copywriting you can use as inspiration, whether you’re writing for an audience or just trying to make AI-generated content sound more human. 

These fictional examples were inspired by common use cases and created using Phrasly’s AI Writer and Humanizer tools to demonstrate what effective copy can look like across industries.

1. Social Media Caption Copywriting Example

Social media feeds move lightning-fast. Your posts are shoulder-to-shoulder with countless others fighting for attention. The name of the game? Make thumbs stop scrolling. You have just a handful of words to work magic, which means every single one needs to pack a punch.

Check out this example for a fictional dermatologist's Instagram showing before-and-after chemical peel results:

"No need to go under the knife to reveal your brightest complexion! Peel back the years with our transformative chemical treatment. Contact us today to schedule your glow-up."

If you want to turn casual scrollers into loyal followers, try this approach: draft your best caption idea, then use an AI Writer to spin up several versions with different vibes and wording. Test these variations to see which one your audience connects with most. Sometimes a small word change makes all the difference in engagement.

2. Email Subject Line Copywriting Example

When someone hands over their email address, they're giving you a direct line to their day. That's huge! But getting them to actually open what you send? That's where an amazing subject line comes into play.

There are three powerful motivators in a subject line: urgency (act now!), curiosity (what's inside?), or personal connection (this was made for you). Hit one of these buttons and you'll dodge the dreaded delete finger.

Here are two Valentine's Day subject lines a jewelry store might use that practically beg to be opened:

"Cupid's clock is ticking; claim your V-day gem before it's too late!" "Give bling to the blessing in your life. Grab these gems before they run out!"

Next time you're stuck on a subject line, try telling an AI Writer what message you're trying to get across. Ask for a handful of options that create either intrigue or urgency. You might just find your open rates climbing as you discover which approach resonates best with your specific audience.

3. Email Body Copywriting Example

You want your emails to feel like they were written specifically for the reader. They should be informative, drive action, and keep the reader engaged all the way to the end. Using AI tools can help speed up this process and improve personalization.

This life coach example hits all the right notes:

“Chasing dreams but not sure which direction to run?

Ambitious individuals often struggle with breaking big goals down into small steps. That’s where I come in. I specialize in helping high-potential individuals turn chaotic ideas into constructive action. Imagine knowing exactly how to direct all of that energy and inspiration each day. That would result in some powerful progress.

Ready to create a road map that aligns with your values and leads to your ideal destination? Book a coaching session with me today and take the first step towards success.”

Notice how naturally it flows from problem to solution to action. The coach acknowledges a common challenge, positions their expertise as the answer, and offers a clear next step. Throughout it all, the tone stays conversational and encouraging.

4. Blog Introduction Copywriting Example

A blog intro works like a promise to your reader. It signals "this is worth your time" and gives them a reason to keep scrolling. Since most people decide within seconds whether to stick around, those first few lines need to work hard.

Here's how a personal stylist could hook readers in a blog about interview attire:

"A recruiter begins judging you before you even speak. That's because your appearance communicates volumes. But, there's no one-size-fits-all interview outfit. Each role and company calls for a unique aesthetic. In this blog, we'll cover wardrobe tips for interviews in a variety of industries and roles, from startups to medical companies to boutique spas. Your resume opened a door for you. Now walk through it in an outfit that shows you have the confidence and professionalism to thrive in the position."

When writing your own blog intros, AI can help you focus on quickly showing readers why they should care and what they'll learn. Good intros create that "this is exactly what I needed" feeling that keeps people reading.

5. Landing Page Headline Copywriting Example

Your landing page headline has one job: convince visitors they're in exactly the right place. Unlike social posts or emails that build relationships over time, landing pages need to convert interest into action now.

This fictional headline from a Jeep dealership selling Gladiator trucks perfectly captures their unique selling position:

"Want the powers of a pickup, and the grit of a Jeep? Consider the Gladiator."

In just 12 words, they've nailed the product's core appeal. No fluff, no generic marketing speak, just a clear statement of what makes this vehicle special for their target buyer.

Strong headlines focus on solving a specific problem or fulfilling a particular desire. They speak directly to what the visitor is thinking but might not have articulated yet. If you’re struggling with this, AI tools can quickly generate multiple options based on your product's key benefits.

6. Product Description Copywriting Example

Shopping online removes the tactile experience of products. Your description must fill that sensory gap. Here’s how a shapewear brand might describe one of their best-selling bodysuits.

"Flaunt your figure, without fear of unwanted rolls or lines, with our flexible, comfortable bodysuit. It smooths curves, creating a stunning silhouette, without adding bulk beneath garments. Available in a range of colors and sizes, our bodysuit creates the base for a beautiful and bolder you."

This bodysuit description works by addressing common pain points while highlighting transformative benefits. It acknowledges the problem (unwanted lines) and provides the solution (smooth silhouette).

When you have many products, using AI will drastically cut down your time. And with an AI Humanizer, technical product specifications become vivid, persuasive selling points. 

7. Website “About Us” Section Copywriting Example

Your About Us page tells the story behind your business—the why that makes customers choose you over competitors. It transforms your company from a faceless entity into a team with values and purpose.

Here's how a family-owned donut shop could create connection through their story:

“Welcome to Gracie’s Glazed, where the deliciousness is in the details. We’ve been sharing our family recipes with donut lovers since 1956! Our commitment to using locally sourced ingredients has helped us build valuable relationships with vendors across the county, and we’re proud to showcase the quality produce from our neighborhood farms in our donuts! Serving up a mixture of classic donuts and innovative creations, we make sure there’s always a freshly-baked batch waiting for you in our welcoming shop! Enjoy a sweet treat and an even sweeter staff at Gracie’s Glazed.”

Their passion jumps off the page through specific details: the founding year, local sourcing practices, and personality-filled language. This builds trust by showing transparency and genuine enthusiasm.

Not great at bragging about yourself? Give AI the main points of your story, and let it whip up an About Us section that is true to your voice and will connect with your audience.

How to Use AI Tools to Improve Your Copywriting

Crafting words that sell takes both time and creativity. Our tools make this process smoother at every stage, helping you connect with readers more effectively.

Draft and Brainstorm Faster with an AI Writer

Ever stared at an empty document with a deadline looming? Our AI Writer kicks writer's block to the curb. Just feed it your topic and key points, whether for an Instagram caption or newsletter, and watch as it gives you a solid starting point.

Writers tell us they love using this tool to play with different approaches before settling on the one that clicks. Think of it as a brainstorming buddy who's ready whenever inspiration runs dry.

Make Your Content Sound Human with an AI Humanizer

Robotic writing is an instant turn-off. Our AI Humanizer adds those natural language patterns that make writing feel authentic. This becomes especially handy when explaining complex topics or when stitching together research from multiple sources. The text flows like a real conversation rather than a technical manual.

Check for AI Detection Risks Before Submitting

For students especially, there's real anxiety about having legitimate work incorrectly flagged as AI-generated. Our AI Detector shows how your content scores with systems like Turnitin before submission. If there's a problem, run it through the Humanizer to reduce those markers while keeping your original ideas intact. It's peace of mind in a world where detection tools often get it wrong.

Quick AI Copywriting Tips You Can Use Right Now

Want to maximize the power of AI? Here are tips to keep in mind when copywriting with an AI companion, including prompts and ways to refine your work.

• Always Write for One Clear Audience: Vague targets create bland writing. Instead of "female readers," try "working moms in their 30s who love true crime podcasts and shop organic." The more detailed your audience description, the more tailored your results.
• Don’t Bury the CTA—Lead with It. We've found that telling tools upfront what action you want readers to take makes everything sharper. Whether it's "book a consultation" or "download the guide," starting with this goal keeps your copy focused and purposeful.
• Let AI Give You a Draft—Then Humanize It: Writer's block hits everyone. Starting with an AI-generated draft based on your key points gives you something to shape and mold rather than facing that terrifying blank page alone.
• Test Multiple Versions with AI Help: Why settle for your first idea? Create several approaches to the same message—perhaps one that's logical, another emotional, and a third with some humor. You might discover an angle you hadn't considered.
• Keep It Short, Simple, and Clear: Nobody complains that content is too easy to understand. When reviewing AI suggestions, cut ruthlessly. Your readers will thank you for respecting their time and getting straight to the point.

Remember that AI works best as your assistant, not your replacement. The tools handle the heavy lifting while you focus on the creative direction that only you can provide.

Supercharge Your Copywriting Workflow with Phrasly

Everyone hits creative roadblocks sometimes. Whether you're struggling to find the right words or racing against a tight deadline, our tools help bridge the gap between your ideas and polished, effective copy.

The examples we've shared demonstrate what truly connects with readers across different formats, from attention-grabbing social captions to trust-building About Us pages. But knowing what good copy looks like is just the starting point. Creating it consistently is where Phrasly's suite of tools comes in.

Our AI Writer jumpstarts your process when you're stuck, giving you solid draft content based on your direction. Then our AI Humanizer adds those natural language patterns that make your writing sound authentically you, not like it came from a machine. Finally, our AI Detector ensures your content stays under the radar of AI detection tools, giving you confidence that what you submit won't get flagged.

You provide the creative direction—we handle the heavy lifting.

Get started for free with Phrasly today and discover how much more you can accomplish when writer's block is no longer holding you back.